Social Media Marketing

Social Media Marketing: Revenue generating tool

As a business owner, you are well aware that relying on traditional forms of advertising is no longer the best option for attracting new customers and clients. Social Media Marketing helps businesses reach a larger audience and possibly entice a new demographic. Since so many kinds of social media platforms exist, social media marketing services help determine how each can be used to a business' advantage. They also teach those in the business how to manage each site's content and evaluate where their views are coming from.

Social Media Distribution

In addition to the top four outlets – Facebook, Twitter, YouTube and Google ,Paval Soft utilizes a number of others, including blogs, podcasts, RSS feeds and eBooks. Paval Soft also houses its own video and audio tools that provide more publicity flexibility than writing a simple press release. The company also has started building websites designed for mobile devices.

Social Media Marketing Services

The goal behind Social Media Marketing services is to put your company in a position to tap into the two-way conversation naturally happening between you and your customers. Our services are designed to show you where people are talking about you, the areas where you can best get involved, and the tactics you should use to help increase brand awareness. Through our social media audit, competitive analysis, and custom-built interactive strategies, we’ll teach you how to take advantage of the social Web and how to successfully drive visitors to your site.

Paval Soft Social Media services include:

Social Media Marketing Strategy

Have you been tasked with spending a social media or interactive marketing budget, but you don’t know where to start? We can assess your needs, outline opportunities and prescribe specific actions for long-term social media success.

Software recommendations

If there are hundreds of SEO tools, there are thousands more social media tools due to the explosion of open source software and a larger audience. Finding tools to track performance, opportunities, management and more can be daunting, but we can help narrow your choices based on budget, resources and environments.

Social media audit

This is an in-depth analysis of your site’s presence across the various social networks and a strategy for ways to improve it. Not every site has a place on Digg , so we cater our suggestions to realistic options including niche opportunities and relevant mainstream tactics.

Competitive analysis

Is your competition doing an incredible job with videos, blogs, linkbait, widgets or community building? We’ll identify their tactics, potential service providers and action alerts that you can start implementing to shake their hold on your industry.

Social profile creation

We will identify the social networks where you should be participating and where people are talking about you. We’ll also help you create and manage your own social media profiles to attract visitors and leverage the two-way conversation.

Badge creation and strategy

Want to spread joy to your users by giving them something that’s useful or relevant to them? We can create interactive badges that will position you as an authority in the industry and have obvious link-building benefits.

Widget strategy development

We will look at your Web site and see whether or not you would benefit from an interactive widget campaign. This includes identifying what type of widget may work for your site, its probability for success, and what your competitors are (or are not) doing and how you can better that.

Blog design, setup and/or optimization

A blog that is not setup correctly won’t attract readers or bring you the search engine benefits you’re after. We will work with you to find the best blogging platform for your needs, help you to optimize your blog for success from the very beginning, and show you how to tweak it to make it more accessible to both users and the search engines.

Blog strategy development

We can work with you to create a blog strategy that carves a space for your corporate or personal brand in the greater blog community. This may include crafting ideas for blog posts, writing the posts themselves, showing you how to comment on other blogs to build awareness, and much more.

Getting Impressed?

Request a Quote